Your 40s are about glowing confidence. Focus on hydrating primers, cream formulas, and a soft, defined eye. Light coverage foundations and radiant concealers give the most flattering results.
Emphasize brows to frame your face and use blush to add warmth. Highlight the high points of your face for a lifted effect, and choose lip colors with soft sheen to avoid drying.
CTA:
We specialize in mature beauty—book a trial or shop curated picks online.
