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Gen Z’s Top Beauty Trends: Slugging, Skinimalism, Faux Freckles, Cream Blush, and Fierce Brows

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Hey, beauty!

Today we’re diving into the world of makeup and exploring Gen Z’s top beauty trends. Gen Z is known for its bold, innovative, and boundary-pushing approach to fashion and beauty, and the makeup scene is no exception. In this blog, we’ll highlight the most popular makeup trends that have captivated this generation, empowering us to express our unique personalities and creativity.

Slugging: A Skincare Technique for Hydration and Protection

Curious about the term “slugging” and how it relates to beauty? Let us enlighten you! Slugging refers to a skincare technique that involves applying a thick occlusive ointment, such as petroleum jelly or Vaseline, as the final step in your nighttime skincare routine. This technique creates a glossy, hydrated look, resembling the trail left by a slug – it’s giving ✨glossy queen✨. By creating a barrier on the skin’s surface, slugging helps seal in the benefits of your skincare products, preventing moisture loss and allowing active ingredients to work effectively throughout the night.

Want to try slugging? Here are 3 easy steps to follow:

  1. Cleanse your face thoroughly.
  2. Apply your regular skincare routine, including products like Poetry in Potion serum, Daydream Rosewater cream, and Illuminée eye serum.
  3. Finally, apply the occlusive ointment to your skin using upward and outward motions, creating a protective layer.

Shop Eye Serum Canada

Achieve a Natural Glow with Skinimalism

Gen Z’s quest for a natural, radiant glow has given rise to the skinimalism trend. Skinimalism focuses on enhancing your natural features while maintaining a fresh and dewy complexion. To achieve this look, Gen Z opts for lightweight foundations, tinted moisturizers, and BB creams, creating a “no-makeup makeup” effect. Additionally, they prioritize skincare, aiming for a healthy and hydrated complexion.

Key products for Skinimalism:

Experiment with Faux Freckles for Playful Charm

Freckles have always been associated with natural beauty, and now, the faux freckles trend allows everyone to enjoy their playful charm. Whether you have natural freckles or not, you can embrace this trend and experiment with a sprinkling of faux freckles.

  1. Start by preparing your skin with Age Defying BB Cream to even out the skin tone and create a perfect canvas.
  2. Then, choose the right product, like our Shape Me Up brow pencil, to mimic the appearance of freckles.
  3. Apply the product lightly to areas where freckles naturally appear, such as the nose, cheeks, and forehead, varying the size and spacing for a realistic effect.
  4. Finally, blend the freckles gently into the skin using a clean fingertip, small brush, or sponge, and set them with our Flawless translucent setting powder to enhance longevity.

Translucent Setting Powder | Shop online

Rock a Fresh and Dewy Look with Cream Blush

The cream blush trend has taken the beauty world by storm, offering a fresh and radiant flush of color that enhances your natural complexion. Cream blushes provide a seamless, dewy finish, mimicking a healthy and youthful glow. These products have a creamy texture that melts into the skin, creating a natural and fresh-faced appearance. You can easily layer the product for a subtle or vibrant pop of color, and many cream blush formulas are infused with hydrating ingredients, ensuring your skin stays moisturized throughout the day.

To achieve the perfect cream blush application:

  1. Hydrate your skin with Poetry in Potion serum and Daydream Rosewater cream, followed by Age Defying BB Cream to even out the skin.
  2. Select a cream blush shade that complements your skin tone, such as Blossom, Watermelon Sugar, or Almost Famous for fair to medium skin tones, and Blossom, Amour, or Le Luxe for darker skin tones.
  3. Apply the cream blush using clean fingertips, a brush from our Refined Essentials brush set, or our Perfect Skin beauty sponge.
  4. Lightly dab the cream blush onto the apples of your cheeks and blend in circular motions toward the temples.
  5. For a more intense look, allow the first layer of cream blush to set slightly before applying another layer.
  6. Set the cream blush with a powder blush, such as Rosé-Ok?, Peach Babe, or French Kiss, to prolong its longevity and prevent smudging throughout the day.

Cute makeup brush set Canada

Get the Perfect Fierce Brows

Well-groomed, full, and natural-looking brows are a focal point for Gen Z. Instead of heavily sculpted brows, they aim for a more effortless and feathery appearance. While microblading and brow lamination can help achieve fullness and shape, we’ll teach you how to achieve fierce brows with a few simple steps.

  1. Define Your Brow Shape: Determine your ideal brow shape, which should complement your face and enhance your features.
  2. Brush and Trim: Use a spoolie brush or clean mascara wand to brush your eyebrows upward, revealing their natural shape and any longer hairs that may need trimming.
  3. Fill in Sparse Areas: If you have sparse or uneven brows, use our Shape Me Up brow pencil in a shade that matches your natural brow color. Fill in gaps or sparse areas with light, feathery strokes, following the direction of your brow hairs. Focus on enhancing your natural shape rather than creating a completely different one.
  4. Embrace the Power of Brow Gel: Brow gel is your secret weapon for achieving fierce, well-groomed brows. Our Browmance, Bromance Brunette, or Browmance Clear brow gels can help. Brush the gel through your brows in upward strokes to set the hairs in place and add extra definition.

We hope you enjoyed this blog, beauty! Exploring Gen Z’s top beauty trends is exciting and offers a refreshing change from the usual. Stay fabulous!

Xo, The Fancy Face Team


Shop the blog!

Poetry in Potion serum: Shop here

Daydream Rosewater cream: Shop here

Illuminée eye serum: Shop here

Stardust Gel Eye Masks: Shop here

Age Defying BB Cream: Shop here

Perk Up brightening concealer: Shop here

Shape Me Up brow pencil: Shop here

Flawless translucent setting powder: Shop here

Blossom cream blush: Shop here

Watermelon Sugar cream blush: Shop here

Almost Famous cream blush: Shop here

Amour cream blush: Shop here

Le Luxe cream blush: Shop here

Rosé-Ok? powder blush: Shop here

Peach Babe powder blush: Shop here

French Kiss powder blush: Shop here

Shape Me Up brow pencil: Shop here

Browmance brow gel: Shop here

Bromance Brunette brow gel: Shop here

Browmance Clear brow gel: Shop here


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