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Beauty Routine for Women Over 50

Products & Tips

Hey, beauties!

You spoke up, and we heard every word! We love listening to our community when it comes to what content they want. After our 27 vs 37 Beauty Routine blog post hit your feeds, you wanted more – so here is an extra dose of beauty inspiration specifically geared towards mature women. 

Let’s dive in and see what tips can help each of us look our very best no matter how many candles are on the birthday cake. 😉 

Mature beauty routine

As always, let’s kick things off with skincare! We’ve always preached the importance of a great skincare routine, especially as our skin changes over time. Trust us, your skin will not only feel and look better, but your makeup will also last all day long! We recommend starting with these hero products that will keep your complexion looking flawless:

Illuminée Eye Serum: Brighten, depuff and awaken tired eyes with our power-packed #FancyFaceFormula, enriched with our proprietary enlightening blend. Illuminée provides the perfect balance of ingredients to strengthen and defend even the most delicate of skins. Bring your inner beauty to light with our latest creation! 

Poetry in Potion Face Serum: Silky, water-based, hydrating, redness-reducing, and packed with hyaluronic acid – this little beauty has everything you need to lock moisture into the deepest layers of the skin. It also contains 24k gold (yes, gold!) to enhance skin vitality and luminosity, while also decreasing inflammation. This stunner of an ingredient is more than just luxurious, it works overtime to provide enhanced luminosity.  Plus, Poetry in Potion combats dryness, dehydration, uneven texture, fine lines, wrinkles, redness and reactivity.

Skincare products for mature skin

Daydream Rosewater Cream: Finish up with a moisture-packed, gel-cream that fortifies, nourishes and smooths the skin, leaving it dewier than before! Get ready to have your skin transformed with Rosa Rugosa extract that provides powerful anti-inflammatory and antioxidant protection, Vitamin C to stimulate collagen production while enhancing luminosity, and Ceratonia Siliqua extract to leave the skin feeling supple and conditioned. Most importantly, our dreamy cream will have you glowing like the goddess you are! 

Our faces aren’t the only area that needs sun protection! SPF is just as important for our chests. After all, without it, we might end up with less collagen-induced smoothness and firmness, plus an unwelcome red tone or blotchy brown pigment – nothing any of us want to face (pun intended!). Don’t forget when applying sunscreen to cover your neck and chest too – So Luxury has you covered here!

Mature skincare tutorial

An extra step that helps a girl out at any stage? Self-tanner! Just a little bit on the face goes a long way. This NUDA tanning water makes it so easy too, just spray a few pumps and within a few hours, it’ll develop into a beautiful glowing tan. It adds the perfect amount of warmth to the face for you to look healthy, and youthful!

Next up: lip hydration – don’t forget about it, ladies! Our Supermodel Lip Bath is the perfect product to carry with you on the go to add some moisture back into your lips during those dry winter days, or even to use as a lip mask right before bedtime. The lip wand applicator makes it easy to scoop some product and apply without having to dip your fingers into the product. Infused with ultra-rich ingredients like collagen, shea butter, vitamin E, and castor oil to soften lines, it’s the perfect combination of a lip balm, treatment AND mask!  

Lip mask for mature skin

Last but not least for our mature skin beauties, cream products will be your BFF! Makeup shouldn’t be complicated, and we created beauty products to work for any skin type at any age. Let’s check a few out: 

Age Defying BB Cream: For a glow-enhancing beauty balm, look no further than our BB cream. It effortlessly softens the appearance of fine lines while smoothing the skin’s overall texture. Free of fragrance and parabens, this weightless hybrid of skincare and makeup provides sheer, radiant coverage while soothing and protecting the skin with herbal extracts like cucumber, ginseng, and chamomile. 

Perk-Up Concealer Pen: A true Fancy Face secret weapon to brighten the under eyes! Our perk-up concealer pen is like a daily cup of joe for your eyes. Our brightener is packed with pink to nix dark circles, and lightweight enough that it won’t crease into fine lines or wrinkles. Its water-resistance means you get a long-wear matte look–not so much makeup but more of an “instantly awake” vibe. In short: your best self in one swipe!

Mature skincare 101

Cream Blush: One of the biggest game changers in the biz! Our stick blushes such as Amour, Le Luxe and Glaze & Cheeky, as well as our cream blushes Almost Famous, Blossom, and Watermelon Sugar are the perfect products to throw yourself together in a few minutes and to keep with you on the go for any touch-ups throughout the day. They are extremely easy to use and give the face a youthful, healthy, and glowing-from-within kind of look! You can simply apply it with your fingers to warm up the product into the skin. Cream products are always recommended for mature skin because they add the perfect amount of colour to the cheeks, without looking powdery, settling into fine lines, or accentuating wrinkles.

Cream Blush Swatches

Once you’ve applied all of your liquid and cream products, a little bit of powder goes such a long way! Finish up with our Flawless setting powder onto a fluffy brush and set the under eyes to avoid creasing and ensure longevity throughout the day – no need to set the rest of the face, just around the eyes for a youthful-looking glow! 

We hope this helps, beauties!

The Fancy Face Team


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