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Introducing The Illuminée Eye Serum

Products & Tips

illuminée eye serum

**Launching Nov. 8, 2022**

Beauties, you’ve been asking and we’ve been working hard behind the scenes for over a year… I am over the moon to share with you our most anticipated product yet: the illuminée eye serum.

At Fancy Face, we’ve always been about helping our customers let their inner beauty shine through so that they can feel confident with, or without their makeup. It’s this continued effort (and A LOT of feedback from our lovely community) that steered the direction of our latest innovation in Fancy Face skin. 

Knowing that the eyes are the windows to the soul, we wanted to create a #FancyFaceForumla that would help to illuminate the skin, prevent and target the signs of premature aging, while also being incredibly soothing and hydrating for all. 

To achieve this, we’ve included our proprietary Enlightening Blend of ingredients and partnered them with our unique cooling, gold tip applicator, to help our beauties achieve that natural, lit-from-within radiance and glow. 

Without further ado, let’s take a look at all the goodness of the illuminée eye serum!


Key Features

The illuminée eye serum is a revolutionary new product that can help you achieve brighter, more youthful-looking skin. Here are a few features that make this serum different from any other on the market (and I am pretty pumped about it!):

  • Step aside rollerball applicator…The Fancy Face serum’s gold tip applicator provides a soothing application that helps to reduce fluid retention and increases circulation under the eyes, instantly depuffing and brightening the eye area.
  • We like our caffeine as much as the next gal, but we decided to reduce the amount of it in our serum, making it the perfect product for even the most sensitive skin. Instead, we created a powerful blend of anti-inflammatory ingredients to give you a boost in both hydration and brightening.
  • With our focus on sustainability, absolutely no marine-derived ingredients are used in our serum, making this product easy on our planet too.
  • When it comes to skincare, we know that bigger IS better – that’s why we’ve added an extra 5ml of product (compared to our leading competitors) to give you the best bang for your buck! Plus, you only need a pea size amount, which means this beauty is gonna last you a long, long time. 



Powered by our firming peptide blend, our serum contains 3 key ingredients to bring hydration to your skin, brighten and reduce puffiness, and replenish collagen for a smoother, more youthful look. The real hero in this combo? Squalane – derived from plants to quench the skin and lock in moisture for a long-lasting result.

Excited? So are we.

Next week, we’ll dive into our signature application technique – where we’ll show you how to get the best results using this little dream in a tube. Everyone who has tried this product is obsessed with its results and we can’t wait to share more with all of you!

Stay tuned for the illuminée launch – November 8th at 8am! 




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